Author: zFlowers.com

Flowers – Inducing Positive Emotion An interesting psychological study, led by Rutgers University psychologist Jeanette Haviland-Jones, has been conducted in order to discover the effects flowers have on emotion and memory.   It was partly funded by the Society of American Florists, which makes sense, because this is important information about how our consumers operate.  Do people buy flowers just because it’s a safe, traditional gift or are there other forces at work that influence their decision? The Duchenne Smile: The researchers looked for this sign, also known as the true smile, as an indicator of significantly increased mood.  The Duchenne smile is the one that not only scrunches up the cheeks but also the eyes.  It’s a full face smile and a “reliable indicator of happiness”. The Study was broken down into 3 main experiments: The first experiment was designed to test the short and long term mood shifts of women that were given a variety of gifts.  Some women were given large decorative candles, some were given fruit and sweets baskets while others were given mixed bouquets of roses, lilies and stocks.  The women that received the flowers all displayed the duchenne smile and had a long term increase in positive mood.  The other women all produced smiles with varying results and overall the duchenne smile was much less frequent with the other gifts.  Also interesting, is that...